“My first blog post! Oooh I’m so excited!! 😀 ❤ Love love love to blog!”
Get it? No? Try this:
“As I sit here in my home office wondering what to say, I’m drawn to thoughts of my grandmother. You see, I was only 17 when she died and…”
Still no? Just one more:
“The autumn leaves
Fall from the trees
Like colorful tears
That mark the years
I wish my boyfriend were dead.”
What’s the difference between expression and communication?
Expression has two components: creator and creation. I’m happy, so I gush. I’m unhappy, so I sulk. I am the creator; gushing and sulking are my creations. Friends, family, and random passersby unluckily in range will get the picture, but are they the target audience? No . . . I’m the target audience. I’m talking to hear myself talk. Writing so I can read it later in my journal. Dancing in front of the mirror.
Communication has three components: creator, creation, and audience. I’m happy and I want to let you know so you’ll be happy, too. I’m sad and I want to communicate my sadness in a way that brings you a moment of recognition and catharsis. Your catharsis—not mine. Without you, my communication has no purpose; so I make sure to build it especially for you.
Before I can communicate, I need to figure out a few things.
- What do you (the audience) already know, and what don’t you know?
- Why should you care?
- What do you need to see/hear/read in order for something to change?
That change can be a feeling, or it can be a behavior . . . such as a purchase. Or using the recycling bin, dammit. I hate seeing bottles in the gar—whoops, sorry. Forgot you for a minute. Let me try it another way: did you know that recycling one soda can saves enough energy to run your television for three hours? Ahhh . . . better.
In future posts I’ll present knowledge, opinion, and research about communications; things you can use in your business or organizational life. As my grandmother would have said, I won’t hesitate to put tuchis oif’n tish—which literally means butt on the table but stands for telling it like it is. For example, that journal poetry should stay in your journal. If you want to communicate emotion through nature, then communicate it.